Daily News reporter Elizabeth Lazarowitz pens a story on getting your business noticed using PR. I told the reporter that "Public relations is a very effective tool for helping grow brands and reputations," said Michael Cherenson, incoming chairman of the Public Relations Society of America. "Certainly, it helps the whole sales effort, and it works well [in tandem] with advertising."Mediabistro.com notes that story is one of the most read on dailynews.com.
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