CHERENSON'S BLOG

My views on public relations and other related issues.

Thursday, July 10, 2008

Media training 101, the camera is always rolling.

Michael Cherenson, APR, Fellow PRSA

I'm Michael Cherenson, APR, Fellow PRSA, executive vice president at Success Communication Group , a full-service, 50-year-old, New Jersey-based public relations, advertising and new media firm and the 2009 Chair and CEO of The Public Relations Society of America.

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Michael Cherenson, APR, Fellow PRSA: Parsippany, NJ, United States; A 20-year communications industry veteran, Mike’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, event management, government relations and social networking. At Success Communications, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele. The 2009 chair and CEO of the Public Relations Society of America, Mike is a graduate of Ithaca College and holds an advanced certification from the Graduate School of Political Management at George Washington University. The author of multiple studies on the impact of reputation, he is an advisory board member to the University of Florida’s Department of Public Relations and to Fairleigh Dickinson University’s Corporate and Organizational Communications Department