It’s something most public relations professionals and firms already know. Brands must be fascinating. Leaders should be fascinating. Sales people need to be fascinating. If you’re applying for a job or promotion, you should be fascinating. Simply put, if you want to be noticed, you need to be absolutely captivating. So … how do you become fascinating?
According to author and speaker SALLY HOGSHEAD, the key to making yourself more interesting is simply to identify your unique combination of seven natural triggers and then teach yourself how to leverage them to become more interesting. A “trigger” is a personality trait that, when activated, sparks fascination in others.
To be fascinating, according to Hogshead, you need to identify your (or your brands’) unique combination of seven natural triggers:
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