You may be trying to sell a product or service, convincing someone to join your company or trying to forge new partnerships. Or, you may simply be trying to change someone’s opinion or vote. Outcomes will vary, the goal is universal … persuasion.
The PsyBlog blog, a website about scientific research into how the mind works, recently probed two persuasion technique: “But you are free” and “disrupt-then-reframe.”
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