Trust is powerful and represents the bedrock of every relationships. Trust is the glue holding different individuals together; without it organizations and individuals are but dispirit, divided islands incapable of collaboration toward common goals.
The two-week government shutdown, reports of widespread cyber-spying, and the launch of the Affordable Care Act have pushed public trust in government near record lows, with fewer than two in 10 Americans saying they trust Washington to do what’s right most of the time. Trust in media, big business, and a host of other institutions is anything but robust.
So, how do institutions build trust in a doubtful world? Like losing weight or quitting smoking, the techniques are surprisingly simply … but never easy. Here are 10 trust-building tips:
1) Have a strong set of core values and stick to them, even if your ideas are unpopular.
2) Be honest with your words and actions. Do what you say you will do – promises made, promises kept. Aim to exceed expectations.
3) Listen. Encourage dialogue. Organizations and individuals need to listen to others, acknowledging and responding appropriately.
4) Personally and visible show care and concern for others. Be responsive to the needs of others.
5) Question your motives. Don’t focus on “What” when thinking about tough decisions; instead, ask yourself “Why?”
6) Stay focused on the success of others and not yourself.
7) Communicate openly, honestly, consistency and with clarity
8) Assume personal responsibility and accountability.
9) Be prepared to say “I’m sorry.”
10) Be human and authentic.
Remember, “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.” (Warren Buffett)
(Source: Success Communications Group is a full-service public relations firm based in New Jersey.)
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