CHERENSON'S BLOG

My views on public relations and other related issues.

Thursday, November 7, 2013

Want to Build Credibility? Sustain Hope.

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http://successcomgroup.com/build-credibility-sustain-hope/ As  public relations professionals , our currency is credibility. Without...
7 comments:
Monday, November 4, 2013

Rebuilding Trust In A Doubtful World.

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http://successcomgroup.com/rebuilding-trust-doubtful-world/ Trust is powerful and represents the bedrock of every relationships.  Trust ...
Wednesday, July 17, 2013

Why are #Hashtags so important for Public Relations?

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A   “hashtag”  is a word or phrase preceded by the pound symbol (#) — as in #hashtag, #PR, etc.  This is a quick way of grouping messages ...
5 comments:
Friday, April 12, 2013

The Tale of Two Coaches – The Fall And Rise of Leaders and Their Reputations

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“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Rutgers University  m...
Friday, February 15, 2013

Two Persuasion Techniques That Work… Hey, it’s a bargain!

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You may be trying to sell a product or service, convincing someone to join your company or trying to forge new partnerships. Or, you may ...
Wednesday, February 6, 2013

Advertising, Public Relations, and Social Media All Require Good Storytelling

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It’s been said that the industrial revolution replaced some of our muscles … instead of digging a ditch, we could use a machine. And the ...
17 comments:
Wednesday, January 23, 2013

Content is like Vegetables — Fresh is always better than Canned

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So you can purchase cheap, canned content for your blog.  Granted it’s inexpensive, and it does fill space … but if it’s generic and is al...
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About Me

Michael Cherenson, APR, Fellow PRSA
Parsippany, NJ, United States
A 20-year communications industry veteran, Mike’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, event management, government relations and social networking. At Success Communications, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele. The 2009 chair and CEO of the Public Relations Society of America, Mike is a graduate of Ithaca College and holds an advanced certification from the Graduate School of Political Management at George Washington University. The author of multiple studies on the impact of reputation, he is an advisory board member to the University of Florida’s Department of Public Relations and to Fairleigh Dickinson University’s Corporate and Organizational Communications Department
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