More on Newspapers -- See Today's Story in PR Tactics and Stategist

See PR Tactics and The Strategist Online story "Newspapers being supplanted as providers of “social currency” Here's some of what the story says:

The problem for newspapers has become that other institutions now do far better jobs at issuing social currency. Shafer calls Facebook “the Federal Reserve Bank” of social currency; like cocktail chatter, a well-executed Facebook presence conveys the message “I am here, listen to me,” and demonstrates one’s status within one’s existing social network. “These days,” Shafer writes, “you can’t raise your status more than a bump by carrying The Wall Street Journal under your arm.”