Wondering Why Apples Faked It

So Americans paid big bucks and waited in long lines for their Apple iPhone. In Poland, however, Apple paid people to wait in line for their iPhone.

"We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone," an Apple spokesman said told Reuters.

The fake lines are part of a marketing campaign to create a buzz around the launch.

So what's the PRSA Code of Ethics take on this? The Code is clear. Disclosure of information is essential.

DISCLOSURE OF INFORMATION

• The core principle -- Open communication fosters informed decision making in a democratic society.
• The intent -- to build trust with the public by revealing all information needed for responsible decision making.
• Guidelines A member shall:
• Be honest and accurate in all communications.
• Reveal the sponsors for causes and interests represented.
• Disclose financial interest -- like being paid
• Avoid deceptive practices.
• Examples of Improper Conduct Under this Provision:
• Front groups: A member implements "grass roots" campaigns or letter-writing campaigns to legislators on behalf of undisclosed interest groups.
• A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in "grass roots" campaigns.