Government Must Require Public Utilities To Invest in Public Relations

Utilities should be required to maintain and utilize robust social media platforms and emergency communications telephone alert systems (also called “reverse 911″ systems) to share ongoing texts, emails and phone calls.  If my airline or school district can text me when there’s a delay in service or school, why can’t utilities? Passive platforms like a Web site simply are not sufficient. They need to push targeted updates — complete with clearly stated expectations — to all customers.

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