Compelling and authentic content will help engage your audience, attract attention, drive conversation and help SEO. Publicity and mentions and links on traditional media sites and influential, respected blogs will have a positive and profound effect on your business and improve SEO.
But … if you think just pushing out a press release loaded with links via a newswire will boost your SEO, think again. Google’s Matt Cutts recently commented on a Google Webmaster Help forum that links from press releases shouldn’t have a positive impact on your rankings.
Here’s what Cutts said on December 25:

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