The ultimate goal of almost every public relations program is building strategic relationships and impacting behavior… a vote, a purchase, an investment, acceptance of a job offer, increased productivity, a lifestyle change, etc.
In the end, it comes down to people and understanding what moves them. In their book“Driven: How Human Nature Shapes Our Choices,” Harvard Business Professors Paul R. Lawrence and Nitin Nohria offer a sociobiological theory of motivation, claiming that humans possess four basic drives: to acquire, to bond, to learn, and to defend. Here’s a simple summary:
No comments:
Post a Comment