Unfortunately, harmony doesn’t create headlines, conflict does. Negative news has always been a draw, but now, more than ever, the media is driven by the “Click” economy and sadly, negative headlines drive traffic. The old adage has never been more true — “If it bleeds, it leads.” Add the shrinking news room and overworked journalists, the 24-hour news cycle and the demands of constant reporting, bloggers, social media and the outrage industry, the growth of “Newsertainment,” and the tabloidization of the media, and no organization should be surprised to find itself in the news dealing with a crisis.
There are countless books, studies and opinions on dealing with the media during a crisis, and no blog post can answer every questions. Nothing can replace trained, seasoned public relations counselors, but following are 10 tips to consider if you find yourself in the news:
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