So you can purchase cheap, canned content for your blog. Granted it’s inexpensive, and it does fill space … but if it’s generic and is already in use by countless other sites, then it’s not interesting, authentic or truly relevant to your business, it’s not likely to be shared or spark a conversation, and search engines are already ignoring it and will actually penalize Web site utilizing such canned content. And for regulated professionals, like lawyers and accountants, the courts have found that canned content is open to greater regulation and oversight.
In contrast, fresh, professionally-prepared content — which varies with each issue and doesn’t promote commercial products — has standing far beyond the canned stuff you purchase off the Web.
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