It’s true — you really do want your PR firm to say “No”
Certainly, you want a firm that collaborates and problem solves and is eager to provide outstanding client service. Your firm should be eager to say “yes” and help you find ways to achieve your goals. Saying “yes” is important. But a willingness to say “no” can be equally or even more valuable. As public relations counselors, we serve as the antenna, conscience and voice of the organization, all with the goal of building mutually beneficial relationships that serve the interests of the client and those it serves. Arthur W. Page, recognized as the dean of public relations and communications, noted, “all business in a democratic society begins with public permission and exists by public approval. The public relations job of this is to earn a good reputation with the public, to establish itself in the public mind as an institution of character and one which functions in the public interest.”
Public Relations professionals serve their clients best when they serve the public interest. And to serve the client and those it serves, public relations counselors often need to be able to say “no.”
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