It’s been said that the industrial revolution replaced some of our muscles … instead of digging a ditch, we could use a machine. And the information age replaced some of our brains … from complex calculations to news and data, information is now at our fingertips. But nothing will ever replace our ability to tell a good story. Storytelling – the sharingwords, images, and sounds in a compelling manner — predates writing and will likely outlast even the most powerful computer. In fact, technology has only amplified the voices of good storytellers.
An example of good storytelling is Ram Trucks’ 2013 Super Bowl commercial “Farmer.” This commercial tells the story of the American farmer, using a 1978 poem from radioman Paul Harvey, along with a series of powerful images. Simple, clean … and powerful.
17 comments:
Public relations is a powerful storytelling tool. PR connects the dots. A skilled practitioner knows how to make connections between brand messages and attributes and other, larger stories. And it's outcome is ultimately about building a bridge between a brand and its audience. Pr firms can use this panxpan analytic software to share data with their clients. It gives clients visibility into Pr process and keeps them onboard as clients longer.
Everyone loves a good story! And you know what people don't love? Dull, dry, boring content. No one wants to read a sales letter if it's boring - you gotta rope them in with a compelling story, and keep them hooked until the call to action at the end!
Fred | O'Malley Hansen Communications
Before diving into how a PR specialist will deal with an emergency when it strikes, one must see how PR handles online networking content that keeps an emergency from happening.
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Social media marketing always take companies towards positive nodes. Variety set of keywords and powerful tools used by Adwords Marketing work as wonders. Fame and name is obviously needed by business associations. My cousin also hired one of them for their charitable trust popularity.
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The Super Bowl in 2020 will have a different feel compared to the previous three Super Bowls in terms of the host venue. South Florida and Miami, the host city for Super Bowl 54, offers Hard Rock Stadium as the first open-air Super Bowl venue in three years after domed or retractable-roof stadiums hosted the game in Houston, Minneapolis and Atlanta.
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